Three decades of Branché
Born in Fashion.
Inspired by Beauty.
Founded in 1994 as a women’s fashion collection, Branché brings over three decades of design heritage to the art of beauty sleep.
MEET THE FOUNDER
The Vision Behind Branché
Donna Hinds Gaynor · Founder & Creative Director
BEAUTY SLEEP, BEFORE IT WAS A TREND
A fashion designer’s vision became a new way to think about beauty sleep.
Long before silk pillowcases became beauty essentials, Donna Hinds Gaynor envisioned a new role for silk in the world of beauty.
In 1994, Donna launched Branché, her women’s fashion collection. With a background in fashion design and textiles, her distinctive designs attracted prestigious retailers, including Nordstrom’s Individualist department and upscale boutiques from Beverly Hills to the Hamptons. An early advocate of environmentally conscious fashion, one of her first collections earned the cover of California Apparel News.
Founder & Creative Director
Where it began
A beautiful memory.
An intuitive vision.
As a young girl, Donna discovered a beautiful silk charmeuse pillow slip tucked away in her mother’s bureau. Captivated by its exquisite smoothness and sheen, she learned it had been part of her mother’s bridal trousseau and once preserved her hairstyle between weekly visits to the hairdresser.
Years later, balancing the demands of life as a designer and entrepreneur, Donna remembered that little beauty secret. Drawing on her expertise in textiles, she wrapped her pillow in silk charmeuse left over from a holiday collection.
“I remember waking up one morning, knowing my hair wouldn’t need a thing, and relishing staying in bed a little longer. I knew every woman would appreciate the gift of a little more time, and I wanted to share that luxury with women everywhere.”
Donna Hinds Gaynor
2006 · A new chapter
A new vision for beauty sleep.
In 2006, Donna introduced Branché Beauty Sleep, presenting her Charmeuse Case in an exquisite gift-inspired package, adorning each box with a matching silk headband.
At a time when silk pillowcases were regarded as luxury linens, Donna envisioned them as beauty essentials, pioneering a new approach to self-care.
The Branché philosophy
“True luxury lies in exceptional craftsmanship and attention to detail.”
A designer’s approach to silk
For Donna, luxury has never been about appearance alone.
From the refinement of the silk itself to the finishing touches of every creation, Branché reflects her expertise in textiles, passion for thoughtful design, and appreciation for beauty that can be seen, felt, and experienced.
Born in Fashion.
Designer-founded
Fashion First.
Donna brought a designer’s eye for proportion, touch, color, and detail into the world of beauty sleep.
The silk standard
22 Momme · Grade 6A
The finest silk, meticulously crafted with our exclusive Slow Weave Technology for extraordinary smoothness, elegant lustre, and lasting beauty.
The vision
To make the hours you sleep part of the beauty ritual.
Sleep in Luxury. Wake Up Beautiful.
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